Thank you to NCR for including us in their fun roundup of favorite books by small business owners. Dana’s choice was featured:
“Made to Stick: Why Some Ideas Survive and Others Die” by Chip Heath and Dan Heath. “I have found that ‘Made to Stick’ really helped me with my idea formation and making process,” said Dana Marlowe, principal partner of Accessibility Partners, LLC. “[It] helped me break down ideas to their core, or simplicity, as they call it. It is a realistic book that offers sound advice — anyone can benefit from it. They have great anecdotes that are more applicable than some of the ones from the more preachy business books.”