The idea of exactly what your business is going to be usually comes first. Secondly, most often, is giving a title to your idea. What exactly is going to be the name of your business? Some people turn to their childhood for inspiration or a beloved family pet. It could be a made up word you dream of one night and feel it has the right ring to it. Even still there are some people who study foreign words for the perfect meaning behind their chosen business. Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. Having a brand behind a strong title can make all the difference in the world.
A brainstorming session gone right
We had the business ideas, the had the team, we even had the name of our first project but we we couldn’t think of a name! As we sat around the meeting room table getting frustrated that our creativity was failing us someone said, “Why doesn’t my mind work when I need it to?!” and so Mindwork Labs was born. We all loved the name think it reflects what we are doing nicely and so it stuck.
Ashley Poulter – CEO Blog Nation